Virtual Consultation by a security consultant to reduce operational burden. Improve service levels. See how Insight Managed Cloud can help. Explore Managed Network & Security and other infrastructure managed services from Insight. Optimize costs and usage. Address resource shortage. Upskill internal teams.
What you'll learn
The fundamentals of Customer Data Management (CDM) and its role in CDP implementations
Various methods for collecting and managing customer data
Architecture of Customer Data Platform, along with its core capabilities: Data ingestion, profile unification, segmentation, prediction & customer activation
Strategies for segmentation and prediction within CDPs to personalize customer experiences and drive business impact
Planning and executing CDP implementations to meet organizational objectives
Leveraging CDPs for marketing, sales, and customer service operations, including the use of MarTech and SalesTech tools, key metrics, and factors for success
Case studies: the application of CDPs in delivering quality customer experiences, maximizing customer engagement, and optimizing business performance
4.5/5 (7812 ratings)
Course Durations
Starts from
Led by
45 hours
13 January
Alberto Agneli
Session Preview
Requirements
Basic Understanding of Marketing, Sales, and Customer Service
I am a Senior Business Consultant within the Global Commercial Content team, working from both home and the Adobe office in Barcelona. Though I appreciate Work Anywhere, I particularly enjoy the chance to collaborate with colleagues in our office environment. I help clients optimize the process by which they manage all the commercial (promotional) content that will be sent out via all their communication channels. I also try to help them become more efficient in the process. I enjoy customer contact and being part of an industry where I can be passionate about making a difference. Whenever possible, I stretch beyond my role to help with special projects such as the preparation of white papers or anything else I can do to make them successful.
